Mad Men fans, rejoice! In recent weeks, the show’s future seemed up in the air as talks between network American Movie Classics and creator Matthew Weiner seemed on the brink of collapsing due to the kind of ordinary Hollywood bullshit negotiating that derails many a project. AMC wanted two cast members cut and more product placement; Weiner wanted neither, plus more money. Weiner even decided to take a ski vacation during negotiations, and just as he hit the slopes, AMC announced that Mad Men would officially return for a fifth season in 2012. Though they didn’t say as much, the implication was clear: “We can get all mad about men with or without you, Weiner.”
Though popular shows changing showrunners isn’t abnormal, Weiner occupies a rarified position among showrunners. He doesn’t just run the show, he is its creative voice. It would be like Buffy the Vampire Slayer without Joss Whedon, or The Sopranos without David Chase. In fact, for the last two seasons of Buffy, Marti Noxon was the showrunner–which some cite as the reason for those seasons’ relative weaknesses–but Whedon was still involved, and his voice and guidance was evident in every major plot twist or character development. What almost happened with Mad Men is that Weiner wouldn’t have been involved at all; not to be hyperbolic, but it would have been like removing Orson Welles from Citizen Kane three-quarters of the way through and replacing him with, say, Frank Capra. That’s not to say the movie still wouldn’t have been decent, but the ending would have been markedly different and it certainly wouldn’t be revered as possibly the greatest film ever made. In essence, we would have seen an ending to a story about the people of Mad Men, but not the ending to the story we’ve been watching for the last few years.
Luckily, though, we’re out of the woods now that AMC and Lionsgate have announced a fifth and sixth season, and possibly a seventh, with Matthew Weiner at the helm. Says Weiner, “I want to thank all of our wonderful fans for their support. I also want to thank AMC and Lionsgate for agreeing to support the artistic freedom of myself, the cast and the crew so that we can continue to make the show exactly as we have from the beginning. I’m excited to get started on the next chapter of our story.”
Kevin Beggs, the president of Lionsgate, adds, “We are proud to continue our successful relationships with AMC and the brilliantly talented Matt Weiner, whose vision has created one of the most distinguished series on television. We also appreciate the passion and patience of Mad Men fans around the world who have been awaiting this good news, and we believe they will be rewarded with many more seasons of this extraordinary and groundbreaking series.”
As had previously been expected, the show won’t make its usual summer premiere date and will return some time in 2012. It would have been a long wait regardless, but with the assurance of Weiner’s continued involvement, the wait seems much easier to stomach. For additional details, I recommend we all turn to Alan Sepinwall, as usual.